Improvement of an internal customer acquisition process for a cloud analytics platform
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Authors
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Publication date
2022
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
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F. Hoffmann - La Roche, Basel, Schweiz
Abstract
A newly established customer engagement team in a Swiss pharmaceutical company currently has no standard process for internal customer acquisition. As a result, employees perform their activities according to intuition and experience. The immediate result is non-transparent, highly inefficient, and inconsistent work, which leads to undesirable handling of potential customers. For further business development, it is essential to introduce and implement a transparent and efficient process for internal customer acquisition.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
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Review
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Citation
Rader, C., & Öztürk, D. (2022). Improvement of an internal customer acquisition process for a cloud analytics platform [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/41551