Grundlagen der Unternehmenskommunikation. Werbung, Public Relations und Marketing im Dienst der Corporate Identity
| dc.accessRights | Anonymous | |
| dc.audience | Science | |
| dc.contributor.author | Göldi, Susan | |
| dc.date.accessioned | 2015-10-14T15:27:32Z | |
| dc.date.available | 2015-10-14T15:27:32Z | |
| dc.date.issued | 2005 | |
| dc.identifier.uri | http://hdl.handle.net/11654/10673 | |
| dc.language.iso | de_CH | |
| dc.publisher | hep | |
| dc.spatial | Bern | |
| dc.subject.ddc | 330 - Wirtschaft | de |
| dc.title | Grundlagen der Unternehmenskommunikation. Werbung, Public Relations und Marketing im Dienst der Corporate Identity | |
| dc.type | 04A - Beitrag Sammelband | |
| dspace.entity.type | Publication | |
| fhnw.InventedHere | Yes | |
| fhnw.IsStudentsWork | no | |
| fhnw.PublishedSwitzerland | Yes | |
| fhnw.ReviewType | Lectoring (ex ante) | |
| fhnw.affiliation.hochschule | Hochschule für Wirtschaft FHNW | de_CH |
| fhnw.affiliation.institut | Institute for Competitiveness and Communication | de_CH |
| fhnw.publicationState | Published | |
| relation.isAuthorOfPublication | 4373d152-2895-42c4-8039-f3a1debadc8d | |
| relation.isAuthorOfPublication.latestForDiscovery | 4373d152-2895-42c4-8039-f3a1debadc8d |
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