Key Success Factors for Small-Scale Café Bar & Gastronomy Businesses Operating in Urban Cities

Abstract

Lo Spaccio has been running since 2020 and has faced several challenges, such as the COVID-19 pandemic, which made it hard to create a lucrative business. Thus, the primary objective was to find measures to make Lo Spaccio profitable during the next six to twelve months, determine how the café bar is currently operating and what should be improved immediately, strengthen customer retention, and create a unique selling proposition.