Digital Content Strategy of the B.Sc. Degrees at the FHNW, School of Business
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Authors
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Publication date
2023
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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Hochschule für Wirtschaft FHNW
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University of Applied Sciences and Arts Northwestern Switzerland, School of Business, Olten
Abstract
The age of digital media has led to a profound involvement of young individuals with computers, the internet, mobile phones, and video game. Switzerland represents this global trend, with approximately 7.3 million out of 8.7 million individuals actively engaging with social network platforms such as Facebook, Instagram, LinkedIn and many more. With this trend and the increasing competition in the educational environment, the FHNW, School of Business must be prepared and adapt its content strategy to gain and maintain the awareness of its target audience.
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English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
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Citation
Alvarez-Gayosso, C. (2023). Digital Content Strategy of the B.Sc. Degrees at the FHNW, School of Business [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/42087