International Distributionsstrategy
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Authors
Author (Corporation)
Publication date
2023
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
Editors
Editor (Corporation)
Supervisor
Parent work
Special issue
DOI of the original publication
Link
Series
Series number
Volume
Issue / Number
Pages / Duration
Patent number
Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Basel
Edition
Version
Programming language
Assignee
Practice partner / Client
SWISS Gate AG, Bachenbülach
Abstract
SWISS Gate currently operates with inbound leads, which means that potential customers approach SWISS Gate and request products. Therefore, the customers are always known and willing to buy the products. However, SWISS Gate also wants to acquire more market shares with a strategy to approach distributors themselves. The current strategy is not very optimal because the place of shipment cannot be influenced.
Keywords
Subject (DDC)
Event
Exhibition start date
Exhibition end date
Conference start date
Conference end date
Date of the last check
ISBN
ISSN
Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
License
Citation
Yildiz, K. (2023). International Distributionsstrategy [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/41838