Crisis Management Plan (CMP) for an International Swiss Logistics Company - Crisis Management at Dreier AG

Abstract

The importance of crisis management and crisis communication is steadily increasing. Nowadays, doing business without a sophisticated crisis management system is inconceivable. The company Dreier AG based in Suhr AG wants to increase its capabilities in the subject and assigned the FHNW to develop a crisis manual to supply an immediate, short-term solution as a base foundation for further development of crisis management.