Technology-related Diversification of Companies with Narrow Market Scope
dc.accessRights | Anonymous | |
dc.audience | Science | |
dc.contributor.author | Lombriser, Roman | |
dc.contributor.author | Schillo, Katrin | |
dc.contributor.author | Ziltener, Andreas | |
dc.contributor.editor | Lombriser, Roman | |
dc.date.accessioned | 2017-03-13T08:01:24Z | |
dc.date.available | 2017-03-13T08:01:24Z | |
dc.date.issued | 2016-10-27 | |
dc.description.abstract | The research project shows three main contributions: • first, it offers insights into the identification of core competencies as a starting point in the search for diversification fields (via the "job-to-be-done" perspective); • second, it clarifies the early stage of the diversification process by integrating the lead user method into the "fuzzy front end of innovation" (Gassmann/Schweitzer, 2014; Cooper, 2001); and • third, it delivers an empirically and practically approved process (with tools and instruments) that can be used by more or less experienced SMEs and consulting firms. | |
dc.description.uri | http://isbe.org.uk/conference-2016/isbe-2016-best-paper-awards/ | |
dc.event | 39th Institute for Small Business and Entrepreneurship Conference (ISBE 2016) | |
dc.event.end | 2016-10-28 | |
dc.event.start | 2016-10-27 | |
dc.identifier.uri | http://hdl.handle.net/11654/24532 | |
dc.identifier.uri | https://doi.org/10.26041/fhnw-992 | |
dc.language.iso | en | |
dc.relation.ispartof | ISBE Conference 2016 (Institute for Small Business and Entrepreneurship) | |
dc.spatial | Paris | |
dc.subject | technology related diversification | en_US |
dc.subject | lead user | en_US |
dc.subject | core competences | en_US |
dc.title | Technology-related Diversification of Companies with Narrow Market Scope | |
dc.type | 04B - Beitrag Konferenzschrift | |
dspace.entity.type | Publication | |
fhnw.InventedHere | Yes | |
fhnw.IsStudentsWork | no | |
fhnw.PublishedSwitzerland | No | |
fhnw.ReviewType | Anonymous ex ante peer review of a complete publication | |
fhnw.affiliation.hochschule | Hochschule für Wirtschaft FHNW | de_CH |
fhnw.affiliation.institut | Institut für Unternehmensführung | de_CH |
fhnw.publicationState | Published | |
relation.isAuthorOfPublication | 2a9069f6-dde8-437d-9554-f17f025a96a7 | |
relation.isAuthorOfPublication.latestForDiscovery | 2a9069f6-dde8-437d-9554-f17f025a96a7 | |
relation.isEditorOfPublication | 2a9069f6-dde8-437d-9554-f17f025a96a7 | |
relation.isEditorOfPublication.latestForDiscovery | 2a9069f6-dde8-437d-9554-f17f025a96a7 |
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