Factors Influencing the Choice of Study Program for Members of Generation Z: A Computer-Based Vignette Study

Abstract

This bachelor thesis aims to determine how a vignette experiment for evaluating the factors influencing the choice of study for members of Generation Z can be implemented in practice. An IT-based solution approach was developed that fulfills all of the researchers’ requirements so that the client can carry out the planned vignette study as uncomplicated and with as little effort as possible and, hence, is enabled to maximize gain in terms of scientific findings. Furthermore, this bachelor thesis aims to provide useful insights into the set-up and the data analysis of vignette experiments.