Quantitative Research about the Information Search Behavior of Swiss Professionals - Implications for the Content
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Authors
Author (Corporation)
Publication date
2019
Typ of student thesis
Bachelor
Course of study
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Type
11 - Student thesis
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Brugg-Windisch
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Assignee
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Zühlke Engineering AG, Schlieren
Abstract
Zühlke is at the beginning of establishing a content marketing strategy and therefore, no research has been done in the field of relevant communication channels as well as content marketing. The bachelor thesis aims to conduct a quantitative research about the information search behavior of Swiss professionals and derive implications for the content strategy of the marketing and communication department of Zühlke.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
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Citation
Wassmer, M., & Matic, B. (2019). Quantitative Research about the Information Search Behavior of Swiss Professionals - Implications for the Content [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40727