Gamification in the Pharmaceutical industry EchoRight acceptance model
dc.contributor.author | Schär, Serge | |
dc.contributor.mentor | Jacob, Christine | |
dc.contributor.partner | Actelion Pharmaceuticals, Allschwil | |
dc.date.accessioned | 2023-12-22T14:51:52Z | |
dc.date.available | 2023-12-22T14:51:52Z | |
dc.date.issued | 2020 | |
dc.description.abstract | In 2019, EchoRight, a gamified app within JnJ was created to further educate cardiologists to detect signs of PH and increase PH awareness. The scope of this paper is based on mobile app technology acceptance and gamification in the pharmaceutical industry | |
dc.identifier.uri | https://irf.fhnw.ch/handle/11654/39648 | |
dc.language.iso | en | |
dc.publisher | Hochschule für Wirtschaft FHNW | |
dc.spatial | Brugg-Windisch | |
dc.subject.ddc | 330 - Wirtschaft | |
dc.title | Gamification in the Pharmaceutical industry EchoRight acceptance model | |
dc.type | 11 - Studentische Arbeit | |
dspace.entity.type | Publication | |
fhnw.InventedHere | Yes | |
fhnw.PublishedSwitzerland | Yes | |
fhnw.StudentsWorkType | Bachelor | |
fhnw.affiliation.hochschule | Hochschule für Wirtschaft | |
fhnw.affiliation.institut | Bachelor of Science | |
relation.isMentorOfPublication | 7e52956a-1223-4665-8fdc-7bacad074ba4 | |
relation.isMentorOfPublication.latestForDiscovery | 7e52956a-1223-4665-8fdc-7bacad074ba4 |