Gamification in the Pharmaceutical industry EchoRight acceptance model

dc.contributor.authorSchär, Serge
dc.contributor.mentorJacob, Christine
dc.contributor.partnerActelion Pharmaceuticals, Allschwil
dc.date.accessioned2023-12-22T14:51:52Z
dc.date.available2023-12-22T14:51:52Z
dc.date.issued2020
dc.description.abstractIn 2019, EchoRight, a gamified app within JnJ was created to further educate cardiologists to detect signs of PH and increase PH awareness. The scope of this paper is based on mobile app technology acceptance and gamification in the pharmaceutical industry
dc.identifier.urihttps://irf.fhnw.ch/handle/11654/39648
dc.language.isoen
dc.publisherHochschule für Wirtschaft FHNW
dc.spatialBrugg-Windisch
dc.subject.ddc330 - Wirtschaft
dc.titleGamification in the Pharmaceutical industry EchoRight acceptance model
dc.type11 - Studentische Arbeit
dspace.entity.typePublication
fhnw.InventedHereYes
fhnw.PublishedSwitzerlandYes
fhnw.StudentsWorkTypeBachelor
fhnw.affiliation.hochschuleHochschule für Wirtschaft FHNWde_CH
fhnw.affiliation.institutBachelor of Science
relation.isMentorOfPublication7e52956a-1223-4665-8fdc-7bacad074ba4
relation.isMentorOfPublication.latestForDiscovery7e52956a-1223-4665-8fdc-7bacad074ba4
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Bachelor of Science