Mental Accounting
dc.accessRights | Anonymous | |
dc.audience | Praxis | |
dc.contributor.author | Binswanger, Mathias | |
dc.date.accessioned | 2015-10-14T13:57:50Z | |
dc.date.available | 2015-10-14T13:57:50Z | |
dc.date.issued | 2011-08 | |
dc.identifier.uri | http://hdl.handle.net/11654/10574 | |
dc.issue | 4 | |
dc.language.iso | de_CH | |
dc.relation.ispartof | SwissShop - Fachzeitschrift Detailhandel Schweiz | en_US |
dc.subject.ddc | 330 - Wirtschaft | de |
dc.title | Mental Accounting | |
dc.type | 01B - Beitrag in Magazin oder Zeitung | |
dspace.entity.type | Publication | |
fhnw.InventedHere | Yes | |
fhnw.IsStudentsWork | no | |
fhnw.PublishedSwitzerland | Yes | |
fhnw.ReviewType | Lectoring (ex ante) | |
fhnw.affiliation.hochschule | Hochschule für Wirtschaft | de_CH |
fhnw.affiliation.institut | Institute for Competitiveness and Communication | de_CH |
fhnw.pagination | 5 | |
fhnw.publicationState | Published | |
relation.isAuthorOfPublication | 8fe91bb4-2f91-47ff-9f4d-90ceb674f0d9 | |
relation.isAuthorOfPublication.latestForDiscovery | 8fe91bb4-2f91-47ff-9f4d-90ceb674f0d9 |
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