Arwa. Modest pursuit
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Authors
Author (Corporation)
Publication date
2023
Typ of student thesis
Master
Course of study
Master of Arts FHNW in Masterstudio Design
Collections
Type
11 - Student thesis
Editors
Editor (Corporation)
Parent work
Special issue
DOI of the original publication
Series
Series number
Volume
Issue / Number
Pages / Duration
Patent number
Publisher / Publishing institution
Hochschule für Gestaltung und Kunst Basel FHNW
Place of publication / Event location
Basel
Edition
Version
Programming language
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Practice partner / Client
Abstract
Arwa Dayyani explores how sportswear can be rethought for women who want to dress modestly. The purpose of the upcoming brand ARWA and the research put into it exists in comprehending and critically evaluating the current designs in the women’s athleisure industry by providing freedom of self-representation to the ones who choose to cover modestly in their active life. Most brands create a degree of nakedness through their styles, but not everyone feels comfortable exposing themselves. This is why women who choose to wear modest clothing find it difficult to find athletic wear.
“If brands and society are promoting/designing clothes that are exposing, how can we rethink athleisure wear for women who choose to dress modestly, to free them from the constriction of minimum options? How can an upcoming athleisure brand be designed in a way to avoid clothes women are uncomfortable with and provide them freedom from social pressure and restrictions on fashion in the athleisure apparel market?”
Keywords
modest fashion, industrial design, fashion, athleisure, self-representation
Subject (DDC)
Event
Exhibition start date
Exhibition end date
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Date of the last check
ISBN
ISSN
Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
License
Citation
Dayyani, A. (2023). Arwa. Modest pursuit [Hochschule für Gestaltung und Kunst Basel FHNW]. https://irf.fhnw.ch/handle/11654/44892