A Strategic Approach to Enhance Visibility and Donations for Cornelia Fischer Help Fund (CFH)

Abstract

CFH has supported the Panatau Children’s Home in Romania since 1998, relying on long-term donors for financial stability. However, traditional communication methods limit outreach to younger demographics, threatening future sustainability. The nonprofit sector’s increasing digitalization and evolving donor expectations highlight the need for CFH to adopt modern engagement strategies. The main challenge lies in balancing limited resources with the necessity to expand CFH’s reach and fundraising potential.