Offers during off-peak hours - Analysis and recommendations

Abstract

Local public transportation during off-peak hours suffers in Basel, as well as in other major cities in Switzerland. Passenger volume stagnates or even decrease slightly, depending on the specific bus and tram lines. The digitalization enabled new competitors to enter the transportation business, employing collaborative mobility, Mobility-as-a-Service (MaaS) or other digitized concepts. The population near Basel increased overall with new potential customers entering the market, however that fact did not translate in increasing passenger volume numbers. The goal should be to develop recommendations for off-peak hour offers to raise the occupancy rate.