Evaluation of a Car Leasing-Offer

Abstract

The low-interest environment is even amplifying this trend. This in turn impedes the banks’ operating business as the margins come under pressure and interest payments to central banks due to high cash balances might become an issue. To tackle these circumstances, the authors evaluated for a Swiss financial institution if the excess cash could be used to enter the car leasing business. Therefore, the goals of this bachelor thesis are to analyze if the Swiss car leasing market is attractive to join and if the entrance can lead to profitability.