Market analysis of the nail design industry

Abstract

The nail design industry is an unregulated but booming industry in Switzerland. Due to its lack of statistics and transparency, it is challenging to obtain reliable figures about supply and demand in this market. The client of this thesis plans to launch an innovative product in the nail segment. The product will mainly be distributed to the end consumer via cosmetic and nail salons. For this reason, a market analysis should be conducted to obtain an overview of the market; the focus is assessing the supply of nail salons in Switzerland.