Internationalization of a Swiss Liqueur - Market Entry into China

dc.contributor.authorKayikci, Mihriban
dc.contributor.authorChristen, Tatiana
dc.contributor.mentorJeive, Michael
dc.contributor.partnerPeppe International AG, Bern
dc.date.accessioned2023-12-22T14:51:50Z
dc.date.available2023-12-22T14:51:50Z
dc.date.issued2020
dc.description.abstractIn this bachelor thesis, we analyzed a potential launch of a Swiss liqueur within the Chinese food and beverage market and aimed to explore the dynamics of this competitive environment.
dc.identifier.urihttps://irf.fhnw.ch/handle/11654/39646
dc.language.isoen
dc.publisherHochschule für Wirtschaft FHNW
dc.spatialBrugg-Windisch
dc.subject.ddc330 - Wirtschaft
dc.titleInternationalization of a Swiss Liqueur - Market Entry into China
dc.type11 - Studentische Arbeit
dspace.entity.typePublication
fhnw.InventedHereYes
fhnw.PublishedSwitzerlandYes
fhnw.StudentsWorkTypeBachelor
fhnw.affiliation.hochschuleHochschule für Wirtschaft FHNWde_CH
fhnw.affiliation.institutBachelor of Science
relation.isMentorOfPublication748f7b7e-ef1f-4ac0-8fba-cc15cb81ed44
relation.isMentorOfPublication.latestForDiscovery748f7b7e-ef1f-4ac0-8fba-cc15cb81ed44
Dateien
Sammlung
Bachelor of Science