Board search: A structural analysis of the Austrian market for GetDiversity GmbH
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Authors
Author (Corporation)
Publication date
2020
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Brugg-Windisch
Edition
Version
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Assignee
Practice partner / Client
GetDiversity GmbH, Zurich
Abstract
GetDiversity assumes, based on the company’s experience with clients and partners from Austria, a business opportunity in entering the Austrian board search market. However, market entries are complex and risky, and an entry decision with limited knowledge about the Austrian market would be negligent. As this would be the first international expansion of GetDiversity, prior knowledge of the challenges is limited. It is, therefore, necessary to conduct an in-depth analysis of the Austrian market and its competitive forces and to assess the feasibility of a potential market entry.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
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Citation
Häfeli, A., & Widmer, R. (2020). Board search: A structural analysis of the Austrian market for GetDiversity GmbH [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/39634