How can Ferrum Packaging Ltd. introduce maintenance contracts successfully?

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2021
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Bachelor
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11 - Student thesis
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Hochschule für Wirtschaft FHNW
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Brugg-Windisch
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Ferrum Packaging Ltd., Schafisheim
Abstract
Ferrum Packaging AG is a manufacturer of can seaming machines based in Switzerland. In order to ensure a long functionality of these machines, the can seaming machines should be maintained and checked regularly. For this reason, Ferrum Packaging AG created a maintenance contract offer for its customers. The company has already launched the product for a small number of customers who specifically asked for such services. However, the actual needs of the customers have not been assessed.
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English
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Yes
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Review
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Gysin, A., & Freiermuth, N. (2021). How can Ferrum Packaging Ltd. introduce maintenance contracts successfully? [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40917