Market Positioning for SMEs in the Frozen and Chilled Food Logistics Industry
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Authors
Author (Corporation)
Publication date
2024
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
Editors
Editor (Corporation)
Supervisor
Parent work
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DOI of the original publication
Link
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Issue / Number
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Brugg-Windisch
Edition
Version
Programming language
Assignee
Practice partner / Client
Fresh and Frozen Food AG, Wohlen
Abstract
Specializing in the procurement, sale, and packaging of frozen and chilled foods, FFF stands out with its comprehensive logistical services, including storage, order picking, and product delivery. While it has a firm grasp of its retail operations, there are some uncertainties surrounding its logistics services.
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Event
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
License
Citation
Maricic, M., & Greil, C. (2024). Market Positioning for SMEs in the Frozen and Chilled Food Logistics Industry [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/49142