Business Plan for an Intrapreneurial Start-Up Idea

Abstract

The company was founded more than 20 years ago as an insurance intermediary in the area of international private medical insurance. During the last years, the company has developed a novel business proposition to evolve and enhance its business model. The goal of this work is to systematically review and validate this intrapreneurial start-up proposition. Furthermore, concrete recommendations to improve the product offering shall be developed.