Business Plan for the Nada App - Developing a sustainable business model for a free leisure app
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Authors
Author (Corporation)
Publication date
2025
Type of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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Editor (Corporation)
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Parent work
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
Edition
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Assignee
Practice partner / Client
LangSys GmbH, Olten
Abstract
For this bachelor’s thesis, our client gave us the opportunity to do just that. Our task was to turn his business idea for a leisure app called Nada into a viable business plan. The initial challenge was to analyse the target market, identify user needs, and develop an innovative concept that would differentiate the app from others. This required not only understanding current market dynamics but also finding a positioning strategy that could ensure long-term success without charging the users.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
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Citation
Walmer, T., & Klarer, L. (2025). Business Plan for the Nada App - Developing a sustainable business model for a free leisure app [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/54803