Market Research for an innovative new product in the field of water technology (floor drain)

Abstract

The company stands for high-quality products and has profound knowledge as well as experience in water technology. It wants to evaluate whether a floor drain with the characteristics of a backwater protection system can compete with the products of competitors. The product provides protection against flooding during high water, against insects and amphibians entering pipelines, and prevents odors from the sewage system. The customers are plumbers, distributors and construction companies. The results of the analysis are relevant for the company in order to grow economically in the Swiss market.