Enabling Data Driven Decisions for the Development of Online Services at Baloise

Abstract

The company is facing unused data from online services that hold them back from making better decisions according to the development of its online services. The big challenge is that the services are not appropriately measured, monitored, and evaluated. To understand how a specific service is performing, there are many steps that need to be done to get the relevant data, which then allows understanding part of the service. Without a clear understanding of the service and its relation to the business, it is impossible to make an appropriate assessment.