Marketing plan for a Chinese product (insulation material for e-Drives)

Abstract

This Bachelor thesis deals with a marketing plan for high quality insulation paper, mainly used for e-drives, applied by German e-drive manufacturers. The assignment was commissioned by LangSys GmbH, client of the University of Applied Science and Arts Northwestern Switzerland, and should ultimately serve DEAN in its expansion strategy. With the guidance of the client and his broad network, the students are asked to gather data for the marketing plan which intends to support the introduction and distribution of the insulation paper in Europe.