EINSATZ DER KÜNSTLICHEN INTELLIGENZ (KI) IM KMU-MARKETING​

Abstract

Our client, an automotive industry sales and service partner, faces the difficulty of innovating its marketing strategies within its limited team structure. Recognizing AI's potential in revolutionizing operational marketing, this project seeks to identify and evaluate AI tools that can enhance efficiency across various marketing domains. Such as design, text production, video content production and overall productivity. The focus was placed on selecting AI tools which are both theoretically useful as well as practically beneficial to automotive SMEs.