Development of a Business Plan for an automotive supplier with focus on Market Analysis and Competitor Analysis
| dc.contributor.author | Indiran, Ajanthan | |
| dc.contributor.author | Sommer, Kevin | |
| dc.contributor.mentor | Jeive, Michael | |
| dc.contributor.partner | LangSys, Olten | |
| dc.date.accessioned | 2023-12-22T16:09:27Z | |
| dc.date.available | 2023-12-22T16:09:27Z | |
| dc.date.issued | 2019 | |
| dc.description.abstract | The Chinese automotive supplier is in the current state of expanding its client portfolio with the acquisition of European Original Equipment Manufacturers (OEMs). To proceed with the company’s stated intention, this Bachelor Thesis creates a Business Plan, complemented by a conducted Market Analysis and Competitor Analysis, that should serve as guidelines. Following questions will be answered with this Bachelor Thesis: What is the given initial situation of the company as an automotive supplier in the motor market and what are the possible courses of action that can be derived from it? What is the Unique Selling Proposition (USP) of the company? How can the company achieve a competitive advantage over its competitors? The Chinese automotive supplier is in the current state of expanding its client portfolio with the acquisition of European Original Equipment Manufacturers (OEMs). To proceed with the company’s stated intention, this Bachelor Thesis creates a Business Plan, complemented by a conducted Market Analysis and Competitor Analysis, that should serve as guidelines. Following questions will be answered with this Bachelor Thesis: What is the given initial situation of the company as an automotive supplier in the motor market and what are the possible courses of action that can be derived from it? What is the Unique Selling Proposition (USP) of the company? How can the company achieve a competitive advantage over its competitors? | |
| dc.identifier.uri | https://irf.fhnw.ch/handle/11654/40642 | |
| dc.language.iso | en | |
| dc.publisher | Hochschule für Wirtschaft FHNW | |
| dc.spatial | Olten | |
| dc.subject.ddc | 330 - Wirtschaft | |
| dc.title | Development of a Business Plan for an automotive supplier with focus on Market Analysis and Competitor Analysis | |
| dc.type | 11 - Studentische Arbeit | |
| dspace.entity.type | Publication | |
| fhnw.InventedHere | Yes | |
| fhnw.PublishedSwitzerland | Yes | |
| fhnw.StudentsWorkType | Bachelor | |
| fhnw.affiliation.hochschule | Hochschule für Wirtschaft FHNW | de_CH |
| fhnw.affiliation.institut | Bachelor of Science | |
| relation.isMentorOfPublication | 748f7b7e-ef1f-4ac0-8fba-cc15cb81ed44 | |
| relation.isMentorOfPublication.latestForDiscovery | 748f7b7e-ef1f-4ac0-8fba-cc15cb81ed44 |