Conceptual Implementation Guide for a Customer Journey Dashboard

dc.contributor.authorSingh, Navjot
dc.contributor.mentorDettwiler, Raymond
dc.contributor.partnernaturenergie holding AG, Laufenburg
dc.date.accessioned2025-12-15T13:36:54Z
dc.date.issued2025
dc.description.abstractnaturenergie communicates with customers via numerous digital channels, but their data is isolated in data silos. This fragmented landscape prevents a holistic view of the customer journey. This makes it much more difficult to optimise marketing and sales and poses a particular challenge due to strict security and data protection requirements (GDPR, KRITIS).
dc.identifier.urihttps://irf.fhnw.ch/handle/11654/54777
dc.language.isoen
dc.publisherHochschule für Wirtschaft FHNW
dc.spatialBasel
dc.subject.ddc330 - Wirtschaft
dc.titleConceptual Implementation Guide for a Customer Journey Dashboard
dc.type11 - Studentische Arbeit
dspace.entity.typePublication
fhnw.InventedHereYes
fhnw.StudentsWorkTypeBachelor
fhnw.affiliation.hochschuleHochschule für Wirtschaft FHNWde_CH
fhnw.affiliation.institutBachelor of Sciencede_CH
relation.isMentorOfPublication72094768-8863-46b7-9a59-3d677686ad40
relation.isMentorOfPublication.latestForDiscovery72094768-8863-46b7-9a59-3d677686ad40
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Bachelor of Science