TeeZyt.ch: A New Digital Marketing Strategy for a Startup

Abstract

Digitalisation is an unstoppable trend nowadays. Companies must choose between hopping on the train or slowly going down in the red ocean of competitors, where their successors have a solid online presence and have a flexible digital marketing strategy to fit all the individual needs of their customers. It’s important to be able to transfer the vision of the company into goals and to compare the results of different objectives. This paper covers the creation of a digital marketing strategy for a young startup, TeeZyt.ch and shows that a well-defined strategy outperforms arbitrary decisions.