A conceptual framework for Medartis AG to identify market trends and leverage them for new growth opportunities
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Authors
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Publication date
2023
Typ of student thesis
Bachelor
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Collections
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11 - Student thesis
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Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
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Medartis AG, Basel
Abstract
In a landscape spanning 45 countries, Medartis AG reigns as an innovation leader in medical devices, with a focus on osteosynthesis solutions. They strive to elevate surgical procedures enhancing patients' well-being. Yet, this industry dances amid tight regulations, fierce rivalries, and ever-shifting dynamics. Medartis AG's technology brilliance alone no longer guarantees supremacy. To stand strong, one must decode the market's language, predict its moves, and cater to stakeholder desires. Converting immense data into actionable strategies is the puzzle to solve.
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English
Created during FHNW affiliation
Yes
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Review
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Citation
Roggli, T. (2023). A conceptual framework for Medartis AG to identify market trends and leverage them for new growth opportunities [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/42055