Concept for Social Media Marketing for Continuing Education of the FHNW School of Engineering

Abstract

FHNW is an active institution on SM. The School recognized the necessity to have a separate and targeted SM presence for its continuing education programs. These programs are directed to a special group of highly educated participants, who already have knowledge on complex subjects such as automation, computer science, digital industry and many more. Thus these programs require a defined and niche SM marketing concept for their advertisement, visualization on SM, and communication with users.