Developing digital service systems innovations in SME especially crafts

Abstract

New digital start-ups are threatening business models of traditional service providers. Creating new service systems innovations in a digital world has reached a new dimension. Examples like Uber and Zipcar in transportation, Airbnb in hotels and hospitality or AngelList in venture capital reflect the digital disruptions that began two decades ago. Especially SME businesses in the field of crafting are facing new challenges in developing innovative service systems. The purpose of this study is to examine, exemplary in selected companies, to what extent accompanying concepts / coaching concepts for SME can be developed specifically to help crafts, to identify digitization and digitalization potentials for the company and to realize new innovative services. The focus is clearly on the transferability of these concepts to other craft SMEs to help them developing digital smart services.