An Outlook for the Feasibility and Format of Future Medical Congresses - Do medical congresses have a future?
Loading...
Authors
Author (Corporation)
Publication date
2016
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
Editors
Editor (Corporation)
Supervisor
Parent work
Special issue
DOI of the original publication
Link
Series
Series number
Volume
Issue / Number
Pages / Duration
Patent number
Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
Edition
Version
Programming language
Assignee
Practice partner / Client
Hochschule für Wirtschaft FHNW, Olten
Abstract
According to Dallmer and Thedens (1975) congresses can indeed be used as marketing instruments, and do “have the benefit of a direct communication” (1975, p. 447). In the past decades, by lavish entertainments and best practices of pharmaceutical companies, medical congresses unfortunately have been misused for exactly that: pure marketing- and manipulation instruments.
By means of the underlying main question "Do medical congresses have a future?" this paper shows (1) whether there is an interest for physicians to attend such congresses, (2) what the best practice of the health care industry is and (3) gives hints on what the positioning of some congresses are.
Keywords
Subject (DDC)
Event
Exhibition start date
Exhibition end date
Conference start date
Conference end date
Date of the last check
ISBN
ISSN
Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
License
Citation
Keppler, J. (2016). An Outlook for the Feasibility and Format of Future Medical Congresses - Do medical congresses have a future? [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40192