Towards a Data-driven Sales Forecast at Siemens Schweiz AG
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Authors
Author (Corporation)
Publication date
2020
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
Editors
Editor (Corporation)
Supervisor
Parent work
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DOI of the original publication
Link
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Series number
Volume
Issue / Number
Pages / Duration
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Basel
Edition
Version
Programming language
Assignee
Practice partner / Client
Siemens Schweiz AG, Zürich
Abstract
In the situation of the client, forecasting is used when it comes to sales target setting for the upcoming year. Sales figures are forecast in order to coordinate marketing activities, customer services and more. Currently, these forecasts are generated rather based on experience than data. Some difficulties have been experienced in this procedure, due to large customer groups or lack of experience.
Keywords
Subject (DDC)
Event
Exhibition start date
Exhibition end date
Conference start date
Conference end date
Date of the last check
ISBN
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
License
Citation
Marugg, J. (2020). Towards a Data-driven Sales Forecast at Siemens Schweiz AG [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/39617