Client-meeting frequency impact on relationship managers' (RM) annual performance in the regional banking industry

Abstract

Establishing and nurturing strong client relationships through client-meetings are crucial for building a thriving client book. The experiences of the client of this paper and industry peers support this notion. Surprisingly, little literature explores the direct link between client-meetings and RM performance, with some studies focusing solely on the impact on clients, not RMs' outcomes. Nonetheless, the frequency and quality of these meetings are closely monitored as a key indicator of an RM's effectiveness. Therefore, the relationship between these two variables had to be explored.