Why user usage data is fundamental in the digital transformation process
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Authors
Author (Corporation)
Publication date
2021
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Brugg-Windisch
Edition
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Assignee
Practice partner / Client
Holcim Technology, Holderbank
Abstract
In 2019 Holcim founded the corporate digital unit called MAQER to drive and support the digital transformation across the global footprint of the group. Since then, countless digitalization projects were conducted through partnerships with market-leading as well as new up-and-coming start-ups. The goal of the thesis was to analyze and identify a strategy how to utilize the immense amount of user usage data generated by the digital systems.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
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License
Citation
Meindl, N. (2021). Why user usage data is fundamental in the digital transformation process [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40933