Multilateralism and the Multinational Enterprise
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Authors
Author (Corporation)
Publication date
2009
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Type
01A - Journal article
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Parent work
Business and Politics
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Series
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Volume
11
Issue / Number
2
Pages / Duration
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Publisher / Publishing institution
Cambridge University Press
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Abstract
How do multilateral institutions influence the strategic choices and actions of international managers? This paper addresses the question by exploring the impact of the World Trade Organization's (WTO) decision-making process on multinational enterprises (MNEs). We discuss the three phases of the WTO decision-making lifecycle - the formulation of trade rules, the implementation of those rules, and the enforcement of the rules and propose a strategic adjustment framework for understanding how companies alter their strategies and structures in response to the WTO's rules and operations. We argue that the increased relevance of multilateral rules and enforcement mechanisms embodied in the WTO - is an important influence on MNE strategies and structures because of the increasing embeddedness of the WTO in national levels of regulation. We illustrate this through examples taken from the pharmaceutical, textiles and sugar industries sectors that have witnessed substantial multilateral regulation.
Keywords
Multinational enterprises, Pharmaceuticals, Textiles, Sugar, World Trade Organization
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ISBN
ISSN
1469-3569
1369-5258
1369-5258
Language
English
Created during FHNW affiliation
No
Strategic action fields FHNW
Publication status
Published
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Peer review of the complete publication
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Citation
LAWTON, Thomas, Johan Paul LINDEQUE und Steven MCGUIRE, 2009. Multilateralism and the Multinational Enterprise. Business and Politics. 2009. Bd. 11, Nr. 2. DOI 10.2202/1469-3569.1274. Verfügbar unter: http://hdl.handle.net/11654/11630