Marketing concept for the website "vereinskalender.ch"

dc.contributor.authorAllen, Rebecca
dc.contributor.authorHeim, Céline
dc.contributor.mentorStrebel, Felix
dc.contributor.partnervereinskalender.ch, Zwingen
dc.date.accessioned2023-12-22T15:58:03Z
dc.date.available2023-12-22T15:58:03Z
dc.date.issued2015
dc.description.abstractVereinskalender.ch is an online event platform, free of charge, directed at associations within the German speaking part of Switzerland and was founded back in 2012. The main purpose is to provide an online calendar where associations scheduling an upcoming event are able to discover time and date clashes at an early stage. The website has received over 30’000 clicks and more than 700 associations have registered. However, the client wishes to increase traffic and gain members. Furthermore, the current expenditures exceed the revenues and the aim here is to achieve a more balanced financing.
dc.identifier.urihttps://irf.fhnw.ch/handle/11654/40178
dc.language.isoen
dc.publisherHochschule für Wirtschaft FHNW
dc.spatialOlten
dc.subject.ddc330 - Wirtschaft
dc.titleMarketing concept for the website "vereinskalender.ch"
dc.type11 - Studentische Arbeit
dspace.entity.typePublication
fhnw.InventedHereYes
fhnw.PublishedSwitzerlandYes
fhnw.StudentsWorkTypeBachelor
fhnw.affiliation.hochschuleHochschule für Wirtschaft FHNWde_CH
fhnw.affiliation.institutBachelor of Science
relation.isMentorOfPublication617a1291-4645-4bc6-adcd-674acfe740ca
relation.isMentorOfPublication.latestForDiscovery617a1291-4645-4bc6-adcd-674acfe740ca
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Bachelor of Science