Product Marketing in the Tourism Destination Gstaad-Saanenland - Suggestions on How to Structure and Organize Product Marketing in the Destination Management Organization Gstaad-Saanenland
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2014
Typ of student thesis
Bachelor
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11 - Student thesis
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Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
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Gstaad Saanenland Tourismus, Gstaad
Abstract
Product marketing in the Gstaad-Saanenland Tourism Organization (GST) is primarily focused on bundling and promoting products from service providers. A modern tourism organization, however, must increasingly be able to proactively affect and influence product and service design within the destination. For the emergence of a new, centrally organized DMO, this previously neglected aspect must be taken into account. In order to be able to actively design the offering and to be competitive for the future, the Marketing Department of the DMO must accordingly be structured and organized.
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English
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Yes
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Review
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Citation
Haldi, S. (2014). Product Marketing in the Tourism Destination Gstaad-Saanenland - Suggestions on How to Structure and Organize Product Marketing in the Destination Management Organization Gstaad-Saanenland [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40128