Boosting growth through innovation: Creating a tailored Innovation Process as the foundation for prosperity

Abstract

Innovation is the key to success in today's dynamic business world, where companies are under constant pressure to grow. Ongoing changes, technological advancements, and changing customer needs require companies to be able to continuously develop and break new ground. This is where innovation management comes into play, since it enables businesses to capture and evaluate innovative ideas and transform them into workable solutions. In this context, creating a customized innovation process reflecting the company's needs and goals and fostering a culture of creativity and openness is pivotal.