Social Media Recruiting Strategy

Abstract

As a component of a firm’s recruitment strategy, social networks can create new pipelines of talent. In times of competitive pressure, embracing social media for recruitment without a targeted strategy is insufficient to attract top applicants. Organizations must recruit candidates in the same manner that salespeople persuade new customers to buy their product. Therefore, an organization’s reputation is more crucial than ever, and two-way communication has become a standard. Thus, firms must have a clear and targeted social media recruiting strategy to maximize their social media performance.