Identifying key revenue determinants within amnis's clientele to enhance business growth
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Authors
Author (Corporation)
Publication date
2024
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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Editor (Corporation)
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Parent work
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DOI of the original publication
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Brugg-Windisch
Edition
Version
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Assignee
Practice partner / Client
amnis Treasury Services AG, Zürich
Abstract
This company has aimed to identify which client segments contribute most significantly to the total revenue and, based on this, how they could use these insights to enhance overall profitability by refining their marketing strategies, improving customer engagement, and allocating resources more effectively in order to be able to maximize returns.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
License
Citation
Stuber, P. (2024). Identifying key revenue determinants within amnis’s clientele to enhance business growth [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/49181