Practical Guideline for Startups in their Growth Stage

Abstract

Startups nowadays receive a lot of help from society in the beginning. However, as soon as they have developed their product, they are left alone and need to grow by themselves. There is a current gap in literature when it comes to recommendation for startups how to scale up. This gap was tackled by this endeavor with the aim to create a practical guideline for startups in the growth stage. The basis for this endeavor was laid by a previous bachelor thesis, which identified several challenges startups face in the growth stage. The four most important dimensions identified were sales, internationalization, talent acquisition, and empowerment.