Analysis of the potential for mortgage brokerage in the banking sector in the canton of Bern

Abstract

The bachelor's thesis analyzes the mortgage market in Bern, which has shifted from a provider-buyer relationship to a market influenced by intermediaries, changing bank-customer interactions, and mortgage management. The focus is on the "Acquisition and Brokerage Team" of the Berner Kantonalbank AG, which aims to strengthen the bank's market position in cooperation with independent financial advisors. The aim is to generate new customers and establish effective, professional intermediary service processes.