Developing a communication strategy for SSRCC
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Authors
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Publication date
2018
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
Edition
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Swiss SME Research Center China, Olten
Abstract
Many Chinese SMEs choose to develop international business, but due to the lack of relevant experience and resources, some of them have faced many difficulties and even failed in entering the international market. For organizations providing consulting services to SMEs, they have specialized knowledge reserves and services, however, they are often unable to conduct effective communication with SMEs in need of such consulting services, so that SMEs are not aware of the existence of such services or institutions and are not aware of the service content and opportunities.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
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Review
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Citation
Li, J., & Huang, Z. (2018). Developing a communication strategy for SSRCC [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/41362