Communication Strategies for OptimaSolar
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Author (Corporation)
Publication date
2024
Typ of student thesis
Semesterarbeit
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Collections
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11 - Student thesis
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Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
Edition
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Assignee
Practice partner / Client
OptimaSolar Schweiz, Solothurn
Abstract
OptimaSolar Switzerland is a cooperative with currently seven cooperative branches in Switzerland. They offer PV contracting, which involves building a photovoltaic system on large rooftops in exchange for a fixed, affordable price per kWh. OptimaSolar has struggled to find enough roof owners to make their roofs available for contracting, particularly in the German-speaking part of Switzerland. At the same time, they need new cooperative members, especially in the French-speaking part of Switzerland. They, therefore, need a successful communication strategy to reach their customers.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
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Review
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Citation
Khan, G., Chauhan, G., Spaar, D., Balsiger, J., & Stöckmann, P. (2024). Communication Strategies for OptimaSolar [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/48789