Foster strategic orientation in the digital age. A methodic approach for guiding SME to a digital transformation

dc.contributor.authorGraf, Manuela
dc.contributor.authorPeter, Marco
dc.contributor.authorGatziu Grivas, Stella
dc.contributor.editorAbramowicz, Witold
dc.contributor.editorPaschke, Adrian
dc.date.accessioned2024-04-08T06:36:43Z
dc.date.available2024-04-08T06:36:43Z
dc.date.issued2018
dc.description.abstractThe goal of this paper is to demonstrate the need for a structured framework and instrument to support SME in adjusting their organizational strategy to environmental changes in the digital age. Since SME in particular face many challenges transforming their business, a structured and easy to use approach that takes into account the challenges and opportunities of an SME such as limited resources or high flexibility offer a high potential for success. A framework-based method named Transformation Compass extends previous instruments in including all relevant business aspects of an enterprise such as marketing, processes, change management or innovation and allowing a “thinking outside the box” approach while the impacts of the digital age are seen as digital enabler. Combing the different aspects of an enterprise based on basic principles of business management, the instrument is divided into four main building blocks that are Customer Centricity, Business Models, Operational Excellence and Organizational Excellence. Hence, the Transformation Compass serves as a starting point for strategic discussion and possible reorientation of the company.
dc.event21st International Conference on Business Information Systems (BIS 2018)
dc.event.end2018-07-20
dc.event.start2018-07-18
dc.identifier.doihttps://doi.org/10.1007/978-3-030-04849-5_37
dc.identifier.isbn978-3-030-04848-8
dc.identifier.isbn978-3-030-04849-5
dc.identifier.urihttps://irf.fhnw.ch/handle/11654/42582
dc.language.isoen
dc.publisherSpringer
dc.relation.ispartofBusiness Information Systems Workshops. BIS 2018 International Workshops, Berlin, Germany, July 18-20, 2018, revised papers
dc.relation.ispartofseriesLecture notes in business information processing
dc.spatialCham
dc.subject.ddc330 - Wirtschaft
dc.titleFoster strategic orientation in the digital age. A methodic approach for guiding SME to a digital transformation
dc.type04B - Beitrag Konferenzschrift
dspace.entity.typePublication
fhnw.InventedHereYes
fhnw.ReviewTypeAnonymous ex ante peer review of a complete publication
fhnw.affiliation.hochschuleHochschule für Wirtschaftde_CH
fhnw.affiliation.institutInstitut für Wirtschaftsinformatikde_CH
fhnw.openAccessCategoryClosed
fhnw.pagination420-432
fhnw.publicationStatePublished
fhnw.seriesNumber339
relation.isAuthorOfPublication8e6afcb9-274a-4601-99b2-eef710d10c23
relation.isAuthorOfPublication4a43f457-c81f-41ed-84c4-46ba2a9a747d
relation.isAuthorOfPublicationdf27a5dc-e1d3-4762-9b30-2cd5d1ebb91f
relation.isAuthorOfPublication.latestForDiscoverydf27a5dc-e1d3-4762-9b30-2cd5d1ebb91f
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