Foster strategic orientation in the digital age. A methodic approach for guiding SME to a digital transformation
dc.contributor.author | Graf, Manuela | |
dc.contributor.author | Peter, Marco | |
dc.contributor.author | Gatziu Grivas, Stella | |
dc.contributor.editor | Abramowicz, Witold | |
dc.contributor.editor | Paschke, Adrian | |
dc.date.accessioned | 2024-04-08T06:36:43Z | |
dc.date.available | 2024-04-08T06:36:43Z | |
dc.date.issued | 2018 | |
dc.description.abstract | The goal of this paper is to demonstrate the need for a structured framework and instrument to support SME in adjusting their organizational strategy to environmental changes in the digital age. Since SME in particular face many challenges transforming their business, a structured and easy to use approach that takes into account the challenges and opportunities of an SME such as limited resources or high flexibility offer a high potential for success. A framework-based method named Transformation Compass extends previous instruments in including all relevant business aspects of an enterprise such as marketing, processes, change management or innovation and allowing a “thinking outside the box” approach while the impacts of the digital age are seen as digital enabler. Combing the different aspects of an enterprise based on basic principles of business management, the instrument is divided into four main building blocks that are Customer Centricity, Business Models, Operational Excellence and Organizational Excellence. Hence, the Transformation Compass serves as a starting point for strategic discussion and possible reorientation of the company. | |
dc.event | 21st International Conference on Business Information Systems (BIS 2018) | |
dc.event.end | 2018-07-20 | |
dc.event.start | 2018-07-18 | |
dc.identifier.doi | https://doi.org/10.1007/978-3-030-04849-5_37 | |
dc.identifier.isbn | 978-3-030-04848-8 | |
dc.identifier.isbn | 978-3-030-04849-5 | |
dc.identifier.uri | https://irf.fhnw.ch/handle/11654/42582 | |
dc.language.iso | en | |
dc.publisher | Springer | |
dc.relation.ispartof | Business Information Systems Workshops. BIS 2018 International Workshops, Berlin, Germany, July 18-20, 2018, revised papers | |
dc.relation.ispartofseries | Lecture notes in business information processing | |
dc.spatial | Cham | |
dc.subject.ddc | 330 - Wirtschaft | |
dc.title | Foster strategic orientation in the digital age. A methodic approach for guiding SME to a digital transformation | |
dc.type | 04B - Beitrag Konferenzschrift | |
dspace.entity.type | Publication | |
fhnw.InventedHere | Yes | |
fhnw.ReviewType | Anonymous ex ante peer review of a complete publication | |
fhnw.affiliation.hochschule | Hochschule für Wirtschaft | de_CH |
fhnw.affiliation.institut | Institut für Wirtschaftsinformatik | de_CH |
fhnw.openAccessCategory | Closed | |
fhnw.pagination | 420-432 | |
fhnw.publicationState | Published | |
fhnw.seriesNumber | 339 | |
relation.isAuthorOfPublication | 8e6afcb9-274a-4601-99b2-eef710d10c23 | |
relation.isAuthorOfPublication | 4a43f457-c81f-41ed-84c4-46ba2a9a747d | |
relation.isAuthorOfPublication | df27a5dc-e1d3-4762-9b30-2cd5d1ebb91f | |
relation.isAuthorOfPublication.latestForDiscovery | df27a5dc-e1d3-4762-9b30-2cd5d1ebb91f |
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