Swiss Destination Management Organisations: attracting Chinese FITs online
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Authors
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2020
Typ of student thesis
Bachelor
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11 - Student thesis
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Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
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Hochschule für Wirtschaft FHNW, Olten
Abstract
The online and social media environment, especially webpages with user generated content and sharing sites, gained great significance in the decision-making process of Chinese FITs. Due to the Great Firewall, that blocks many western apps in China, it is essential for Swiss actors to be present on Chinese channels in order to be recognized from this market and thus attract more tourists. The focus of this thesis is the elaboration of measures and activities destination management organisations (DMOs) of Switzerland take in order to attract Chinese FITs.
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English
Created during FHNW affiliation
Yes
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Review
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Citation
Mahrer, R., & Tschannen, T. (2020). Swiss Destination Management Organisations: attracting Chinese FITs online [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/39585