Employer Attractiveness for Generation Z: Analysis and Recommendations Based on the Case of the IRIS Augenpraxis AG as an SME

Abstract

The IRIS Augenpraxis AG, a family-owned eye clinic in Bern, Switzerland, has recently relocated to larger facilities to accommodate its expanding operations and deliver advanced eye care services. To better appeal to Generation Z, the clinic seeks to adjust its recruitment and retention measures accordingly. Consequently, the research question of this thesis is: How can the IRIS Augenpraxis AG be an attractive employer for Generation Z?